Enhancing Your Bottom Line With Social Media Marketing
by Frank McDonald | on May 13, 2012
Throw a Twitter party. All that is involved is getting your followers to chat, through Twitter, about a topic of your choosing. Hashtags are used to track the party topics. Ask some other bloggers to join in on the fun! Make sure all of them blog about your upcoming party to their own unique audience.
Use the programs Twellow or Tweepi to find the best Twitter followers. They check for people who are retweeted often and have many followers, then they give you a list of the people you should be engaging. Then you can send the owner of the list a message asking that they add you to it.
For the most effective responses, you should limit Facebook posts to three per day. It is a proven fact that many potential customers feel overwhelmed and annoyed when they are constantly updated about a company during all hours of the day. Stick to posting three important pieces of information you think your customers need to know, and then don’t post any more until the following day.
You can increase your social media followers by offering them exclusive deals, discounts, and coupon codes. When your customers get exclusive deals, it makes them feel special, which makes them more likely to buy from you.
Utilize social media to create a user friendly atmosphere. Building a Facebook store and making it accessible from your other sites, makes a great addition to your online presence. Many Facebook users spend hours at a time browsing through others’ pages without ever visiting another site. Make the most of this by allowing them to make purchases through your Facebook page. This can let them have easier access to your products, without making them leave Facebook and go to your site.
If your company already has a blog, incorporate it into your social media marketing campaign by announcing your blog updates on your other sites. This will link to your followers in the social media that there is new and interesting content available for them to read about.
Holding contests with sought-after prizes on social media sites, like Facebook and Twitter, can generate positive publicity. Word travels fast on the Internet and before you know it word of your latest contest will spread further than you could imagine. Be sure to create contests that are enjoyable and unique, as well as promote the products that you want to sell. A good contest example would be to see who can come up with the best logo for a future product you are putting out.
This article should’ve helped you with incorporating better business practices using social media marketing. A well-crafted social media marketing campaign can strengthen your online presence, drive site traffic and boost sales.
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