Empower Network

To make a six-figure income as a freelance writer, to need to be an expert. You need your identify to leap to people’s lips when a selected job or challenge comes up.

“Direct mail for software? You must get in contact with Bob. That is what he does.” Insert your individual title and specialty where appropriate.

You’ll have the opportunity to get that sort of awareness or referral if you happen to somebody who simply writes about something in any medium. No person is going to consider that you are a trusted knowledgeable in absolutely everything.

So how do you identify a viable ‘area of interest’? You will have three choices…

1. Area of interest by industry…

That is to say, work within a selected industry. For years I labored with pharmaceutical clients. All my shoppers were drug companies. I wrote junk mail, brochures, sales aids, video scripts. I wrote anything, so lengthy as it was about pharmaceuticals. That was my niche. And my purchasers knew that I was educated in that area. So they got here to me.

2. Niche by medium…

In this situation, you make a specific medium your specialty. After my years with the pharmaceutical industry, I decided to specialize as a unsolicited mail copywriter. And for that interval, about 15 years, I ONLY write direct mail and associated media…like inserts, fliers, postcards etc. I was a direct response specialist. And I wrote for all types of different industries – financial, cable TV, journal publishers and more.

My specialty, my area of interest, was as a direct response copywriter. Different writers have built their careers around writing annual experiences, radio scripts, white papers etc.

3. ‘Double-Niche’

If you double-area of interest you make a specialty of serving a single business through a single medium. As an illustration, writing direct response for the financial industry. And ONLY writing direct response for the financial industry.

In conclusion…

As I said at first, you may’t be an skilled at everything…not inside each business, not with each medium. So it is advisable to take some steps to find your niche.

How do you select? First, know yourself. Know what you’re good at. Know what you like.

Also, be smart. Create your niche where the money is. Find your niche where there is a robust market.

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